UX Design

Presto app redesign

[team] image of a chef team member (for a japanese restaurant)
image of chef in the kitchen (for a chinese restaurant)
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[interface] image of hr software in action (for a hr tech)

In 2018, the PRESTO system was outdated, far behind the technologies applied on transit systems across the globe at that very time.

Poor design choices such as the “24-hour-rule” for adding fares and cancelling a stolen/lost card, the potential risk of losing a loaded physical card, and frequent fraudulent fare taps, had costed the city of Toronto and the GTHA millions of dollars yearly, while also leaving much to be desired from an user experience standpoint.

Therefore, the project aimed at designing an app that could help daily commuters, or tourists, who would use just a handful of times, getting around town without having a physical PRESTO card in hand.

DISCLAIMER: a complete upgrade to the PRESTO system was launched shortly after this project was completed, thus, some design decisions and solutions presented here might not be the most appropriate, given the current state of the app.

client

Case study

technology

Adobe XD, Figma, Canva

Role

UX Designer and Researcher

project duration

4 months

date completed

Winter 2018