Throughout my career, I was invited to participate to the birth of many projects and ideas.

Logos are, in my opinion, one of the very first opportunities for creators to meet their creatures. It is the materialization of an idea, dream, or whatever you want to call what ticks your heart when you think about presenting to the world a new venture.

Therefore, I tend to lean towards sketching logos first when developing a branding project, even if, along the road, the project presented itself as non-viable, or the client simply gave up on moving forward. Some brands above never actually made it to the world, but each one holds a unique story.

In the end, from my experience, clients frequently declared a boost of energy when seeing for the first time their ideas getting an identity.

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