Caffeinity. The perfect combination of caffeine and affinity. The brand inspires sophistication, while bringing the warmth and comfort of having a latte while watching the sunset sitting by the porch on a cold autumn afternoon.

This branding project was developed in 2018 as a mere college work, but scaled up quickly to a point where it almost became a reality.

The final output was creating a Brand Standards Guide, where it contained all the details and instructions on how to properly apply the graphic assets on several media. Logo was designed with Adobe Illustrator, and the actual guide was entirely made with Adobe InDesign.

There was also a companion website as a part of the mandatory deliverables. At the time, though, students were encouraged to design the page with Adobe Muse. Unfortunately, Adobe decided right after that Muse would be discontinued and permanently removed access to it on CC, so retrieving any screenshots became virtually impossible.

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